Hello. I’m a design leader and personal coach.

As a servant leader, I build teams and practices across organizations to help them realize impact.

As a coach, I leverage my empathy, connection, and growth mindset superpowers to help others find personal growth to realize their own success, build strong relationships, and connect the dots.

My experience spans B2B and B2C, SaaS productivity applications, Retail online and in-store digital experiences, and Recruiting ecosystems from seeker to employer and government to white-label.

My versatile background positions me well to lead design strategy and execution across many verticals.

What I Like To Do

  • Concept exploration

  • Rapid experimentation

  • Design system scale & adoption

  • Organizational transformation

  • Culture building

  • Servant leadership

  • Relationship building across silo’s

My Teams Deliver Impact

  • Kids & Baby experiments increased in-store sales by 30%

  • Multi-brand mobile-first responsive e-commerce re-design increased conversion by 20%

  • Mid-market & Enterprise FSS strategy thesis lead to 2 new product launches for creative roles and media organizations (Capture & Replay)

  • Tagging and Classification of documents lead to $27M ACV, $3.9M ARR

  • Experimental Dropbox + Canvas MVP integration lead to $5M ACV

  • Gap Inc’s adoption of the new multi-brand Design System “Stitch” lead to YOY operational cost savings of $2.5M

  • Multi-brand proprietary POS increased annual revenue $68M

  • Single-page job application experiment on Monster.com lead to a 300% conversion increase (!)

On Design & Leadership…

Tenets of a Good Leader

A good leader puts their team first, their role is to support, guide, unblock, and inspire their team and the partners around them. They foster transparency, respect, trust, and wellness and invest in psychological safety for their team and the entire company. They insipire their team with “what could be”, painting a vision and fearlessly leaning in to help make it happen.

I take pride in being a servant leader who invests in ensuring everyone on my team is aligned to work that leverages their strengths and has a clear growth plan. I ensure goals are clear, achievable, and measured.

Relationships Matter

Strong cross-functional relationships are the cornerstone of building successful products.

When teams like Design, Product Management, Engineering, Marketing, Sales, Support, and Customer Success are “reaching across the aisle” and actively partnering, they build a stronger product. Regularly reviewing themes and insights, aligning on goals, and uniting to execute - these teams move faster with higher success and uncover more efficient means to bring products to market.

This is the stuff that fuels innovation in successful organizations and makes work FUN!

Strategy + Delight

Effective Design is both strategic and beautiful. Research should be driving generative insights that inform the roadmap, uncovering opportunities for the business by helping us learn about the customer’s unstated, unmet needs and behaviors (and their “Jobs to be done”.)

Without pairing the goals of the company, the opportunity in the market, and the needs of the end users, we’re missing out on opportunities to bring delight to the experience.

Work Should be Human-Centered

I look at this two ways: Invest in the people in the company, and learn about your end user’s needs.

Building a culture whereby individuals can leverage their strengths in their day-to-day not only creates a fun and supportive environment for employees, it also increases customer satisfaction. I subscribe fully to the works of Don Clifton, Peter Drucker, and Marcus Buckingham in leveraging strengths theory to build and support teams.

When it comes to building effective user experiences, always start with a clear understanding of the customer’s needs, sometimes you need to ask open-ended questions and let them talk, or have them show you their workflow rather than tell. Ethnographic research, when done well, can be a powerful tool to understand if you are heading in the right direction - even when you need to be scrappy.

On My Collaboration Style